Case Study In Progress

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Brambles hold approximately 30% of the global pallet market, which the world’s supply chains rely on to move goods. Brambles reasoned that digital could enable them to track the dynamics, health or otherwise of global supply chains - critical as these become increasingly disrupted due to climate change, disease and conflict.

 

Expert in their core business area, Brambles lacked digital and associated product design expertise. Starting with their FMCG business in Spring 23, I and a small team of UX specialists spent 6 months demonstrating the value of customer-engagement as the most effective, risk-free means of ensuring the right products are being built for customers. We were confident, landed the message well, demonstrated the business value and critically built senior internal support.

 

Currently customer-centric discovery programmes are rolling out across regions and sectors. Building on this success, I spent the next 6 months leading the team to establish a series of co-design workshops involving UX, Product, Sales as well as customers - the aim being to focus the company on customers various real needs for digital illumination of their own supply chains and the business value to them of achieving this. These activities effectively kicked off a customer-led demand pipeline, feeding sales and product funnels with pre-qualified sales leads and product needs.  ​